Every athlete is driven by the desire to succeed in their sport. We want to know what drives them. What keeps them up at night? How do they see their path to the top? And what are they doing now to get there?

Our investigative process combined with qualitative research helps us understand where athletes are coming from and what they are passionate about. We uncover unique insights that connect with fans and create cutting-edge products that help promote new beginnings, build fan-bases and lead to new sponsorship opportunities.

Built on data and genuine empathy, our process respects the specific needs of your audience. We uncover opportunities to align with consumer aspirations and emotional buying triggers. As an athlete, you’re bigger than your sport – you represent an aspirational lifestyle and collective identity. Our brand strategy expertise helps you communicate and leverage that in ways that inspire new connections with fans and sponsors both.

Our advantage is analyzing an athlete’s current position in the public eye and connecting them with target audiences whether it is local, national or global, and utilizing interaction so that our subjects get seen within their avenue of choice making it possible for them to build their brand fast(er), even if they are not a well-known personality. 

A process of branding begins by examining every aspect of your career in view to the public eye, collecting demographic and geographic information on your target audience, as well as an evaluation of any strengths, weaknesses, opportunities and threats involved with your brand. This process is important for you to understand before going forward and spending money on branding, or even creating a logo for yourself.

Our process takes a very scientific and strategic approach. We have developed a proprietary methodology and protocol that drives and highlights trends in social media, content, and positioning of elite athletes. Using this proprietary methodology, we are able to produce realistic visualizations of how things will turn out for our clients. In essence, we will guarantee the results, because data doesn’t lie.

Once we develop a clear vision of how we want to move forward and have clear goals for the athlete, we dive into what could be deemed as the most important step of our process. Without proper planning, all other aspects of the marketing strategy would fall flat.

Once the process is started we provide everything from a comprehensive calendar to a step-by-step implementation blueprint. The individual weekly calendar will keep his/her life updated with all of their appointments, photo shoots, video shoots, meetings, appearances, social media posts and much more!

Alley Scoop keeps everything clear, consistent, and concise so you can focus on being an incredible athlete without roadblocks or distractions.

After we understand the athlete’s current position, we work with them to launch their brand strategy and tell their story. What are they trying to accomplish on and off the court? What is it that they want to say as a brand? We build a visual language that ties together their brand image, covering everything from social media assets, apparel designs, packaging of merchandise and even graphics that can be used for a website or presentations.

From the moment the athlete partners with Alley Scoop, our experts delve into each athlete’s personal journey—who they are and where they’re going. Working together, we will discover every athlete’s mission; how they see their image reflecting that mission; and what is most important to them on and off the court. 

Whether you want to become a household name in your sport, or want to elevate the profile of an established brand, we are uniquely positioned to help you make it happen. We help athletes move out of the shadows and into their own spotlight.